This is just a thought that I've been thinking about for the last few days... We like reliability in persons. When somebody does as we expect him or her to do, we find this reassuring. From adults we expect that they have found their identity and do not react explosively without a good reason. The same is true for software. Poor quality in software makes us think it is unreliable, not worthy to deal with. Each crash scares users away. Each function that does not work as expected gives us the impression of immature software, in usability terms that's called expectation conformity. Don't we often expect that conformity from people, too?
Just an idea I think is worthwhile to reflect on.
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